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Are you using Call-to-Actions on Your Website Effectively?

Are you using Call-to-Actions on Your Website Effectively?

CTAs are some of the most powerful and important elements on your website to support your Inbound Marketing efforts.

Call-to-Actions and Conversions

A conversion happens when a website visitor responds to a desired event on your website, like clicking a button to fill out the contact  form, sign up for a newsletter or make a purchase. When that person enters their contact information, you have converted that  website visitor into a lead, and therefore has entered your sales funnel.

With a carefully thought out call-to-action, it can influence how a visitor navigates your website.

Here are some common call-to-action phrases:

  • Add to Cart
  • Subscribe now
  • Get our Newsletter
  • Read More
  • Share on Facebook
  • Download

How to Create Effective Calls-to-Action

In order for CTAs to be effective, it must be easily seen, appealing or inviting, understandable and relatable. Did you know that the  placement and design of your CTA on a webpage are important?

Here are some tips on the placement of Call-to-Action buttons or links:

  1. Put multiple CTAs on one webpage. All webpages should have a CTA. There should be enough CTAs on a page to get more  opportunities for visitors to be converted, but make sure that you don’t put too many or it may overwhelm visitors.
  2. The natural reading orientation is top to bottom, left to right. Also take into consideration that 90% of people are right handed.  Make sure to have CTAs above the fold, aligned on the center or right side. By the time the user reaches the middle of the webpage,  there should have been two CTAs already.

Designing your CTAs matter, here are some tips:

  1. Strive for two things in creating your CTAs: clarity and good visual. Make sure to use the appropriate phrases to deliver the right  message to the user and also choose the right color, shape, font and icons to evoke feelings. Remember that good design, translates  to good business.
  2. In selecting a color for your CTA, understand the color theory and color psychology. As an example, for add to cart buttons, it’s  better to use the green color instead of red. Also avoid light on light or dark on dark, but it also depends on how you design that area.
  3. Give it space. Make sure that there is enough space around the button. The negative space or margin helps to highlight the button.

Furthermore, to help you in customizing CTA phrases you can use the formats below in different ways:

marketing buzzword + action words = Free Download

optionally, you can also add the name of the material/business at the end:

marketing buzzword + action words + name of material/business = Download Free E-book

When you plan and optimize your Calls-to-Action to be simple and appropriate, it can have a positive effect on website conversions.  Below are ten of the most common Call-to-Action phrases that you can use for your website or digital marketing:

E-commerce

Buy now, Shop, Order Online, Reserve, Save to Wishlist, Add to Cart, Pick, View, Proceed to Checkout, Get Free Shipping,

Others/General:

Try, Get Started, Subscribe, Sign Up, Donate, Commit, Volunteer, Adopt, Give, Support, Subscribe, Join, Sign Up, Refer, Download, Get,  Grab, Claim, Take advantage of, Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up,

Kick-Ass Call to Action

The best high converting CTAs are simple, clear, create urgency and well designed that prompts a website visitor to action. Irresistible  business offers combined with an effective call to action should help users see its value proposition.

Need more inspiration in creating your CTAs or improve your Digital Marketing? Contact us today.

What’s the Impact of Poor Quality Websites?

What’s the Impact of Poor Quality Websites?

Digital marketing is vital to any business under the new normal. A study by Magna Global USA, shows that digital marketing spend in 2019 reached $304 billion. Is your business also dedicating more resources to search engine optimization (SEO) and digital customer experience to stay ahead of the competition?

Although marketing leaders are doing every effort so their business will be on the radar of their target customers, they might be ignoring (possibly) their most important digital asset, which is their website, and its optimization.

A website is a business’s main digital representation for new and potential customers. But a webpage or URL could have one of these common critical issues: slow page speed, broken pages (404 errors), unorganized internal page linking. If website issues are left unchecked or worse neglected, businesses not only lose website visitors, but also lose the opportunity to connect to their customers because of poor website quality.

Unfortunately, the pandemic has resulted to global closure of many brick and mortar shops and also resulted to less website traffic, especially for non-essential industries. Although the situation may seem bleak, the Covid-19 mandatory health measures propelled online purchasing, and for that reason, marketers should ask themselves if they are paying enough attention to the flaws on their website and are they really aware of the impact of these unresolved issues? Like the negative correlation of the number of website errors and the website traffic. Why are customers aborting transactions or bounce rates are high?

If the marketing and tech teams work together to monitor and fix these issues, the problems can be prevented or resolved and ultimately protect the digital marketing investment of their business.

What needs to be fixed on the website?

The website development and marketing teams should list and categorize the website issues into critical, significant and optional.

  1. Critical website issues are the urgent problems that need to be fixed, like slow webpage loading, oversized pages, broken/404 pages, which can cause higher bounce rate, less e-commerce sales and lower web page ranking in the search engine result pages (Google or Bing)
  2. Significant website issues are necessary to be fixed but not urgent. These can be missing URLs in the sitemap, low indexing because of wrong webpage attributes or webpage compression.
  3. Optional website issues are unorganized internal linking or long click path, which affect the user’s experience of navigating the site or doing a web transaction.

Other tasks or issues that the tech team should also check are legacy codes, slow server/web host, SSL certificate installation.

Impact of your Tech Team’s Efforts or Negligence

According to a research by BCG and Ryte, based on a sample of 351 websites and 4.5million URLs, there is a 7.5% reduction on digital marketing spend effectiveness because of slow load time that results in website traffic decline due to website maintenance/SEO issue negligence.

On the other side, if websites are well maintained and issues are addressed quickly, such us improved page size and loading, a business can reap up to 26% gain in the effectiveness of their digital marketing spend.

Quality Control Pays

Just like in website development wherein different teams work together to launch the website successfully, the same high-level team collaboration or team cross-functionality should also be put in place for website quality management. Website monitoring, problem identification, fixes, reporting, team coordination should be properly delegated to selected members of the webDev team, devOps, UI/UX, content marketing team and quality managers.

In today’s setting, your company’s digital assets are more important than ever and with the right team setup and process for website quality management, you’ll minimize lost opportunities and appreciate more what you invest for digital marketing.

Need help with website maintenance or development, digital analytics or social media marketing? Click here to discover our tech services.

Prepare your Business for a Disruptive 2021

Prepare your Business for a Disruptive 2021

“The best way to predict the future is to invent it.”

– Alan Kay

It’s difficult for most businesses right now to create marketing plans or strategize for next year, since 2020 has been a year of uncertainty for many.

Instead of focusing on a single strategy, business decision makers need to adapt and try to prepare for the unexpected. With the economy under the new normal, year 2021 would be a dynamic year for many businesses that demands flexibility and agility that lead to iterative improvements.

So what should you do if your business faces an uncertain future? In this article we will help you prepare for an uncertain year ahead.

SWOT Analysis

SWOT Analysis is a technique to assess the four aspects of your business: Strengths, Weaknesses, Opportunities, and Threats.

How can your business compete or at least survive during uncertain times?

It is by knowing and utilizing existing resources your business has to your organization’s full advantage. And minimizing or eliminating possible dangers by determining the flaws or weak points in your business processes or product designs.

Make sure to share your plans and insights to your team and contractors so their actions are aligned with your business goals for every quarter next year.

Manage your Cash Flow

Negative cash flow is a problem, but it’s not something new nor unique to a business. Even before the pandemic, many businesses fold because of cash flow issues and given the current status of the economy, positive cash flow is one of the high-impact tasks that you should focus on for your business to thrive in the coming months.

Reducing costs, prioritizing cash generation and team empowerment are three principles that you want to adhere to in order for you to protect your cash flow.

Monitor Consumer Trends

What are the consumer trends impacting the buying behavior of your customers during the pandemic?

Asking the right questions during uncertain times will help your team understand the behavior and sentiments of your customers. And the answers to these questions, will lead your business to develop innovative solutions, shift to a different direction and adapt to what your customers really need during the crisis.

Make sure that you have the right analytical tools in place for your business to gain insights in real time if you have to. For example, Google Analytics is free for websites to install, but proper data handling and storytelling is essential to make the most out of it.

Competitor analysis and digital media market trends should also be monitored regularly.

Connect with Customers

Show your gratitude to your customers, specially the loyal ones. You don’t need to send them tangible gifts to show your appreciation, since the money you’ll spend for these might be better given to support an advocacy or those who really need it.

A simple personalized thank you note for your customers in helping your business to survive during these trying times can warm their hearts, and you can also ask their feedback on what they want to be improved in your business under the new normal.

Develop a Support System for your Team

Just like showing appreciation to your customers, you also have to convey your gratitude for your workers or team.

Do you also believe in the saying that employees are a company’s best asset?

Make sure to ask your employees for their feedback and adjust accordingly to make work/office (remote) rules more favorable to them under the new normal.

Accept Change and Uncertainty

You need to accept the fact that you might have to let go of some assets or pivot to meet the needs of the market.

If you have a business that relies on face-to-face interaction, will you adjust your business model? Is it still worth it to keep your brick and mortar shop considering that customers are keen on buying online nowadays?

Although difficult, leaders have to make important business decisions, which should be carried out without delay, but with caution and regard for the affected stakeholders.

Balance Fear and Courage

We know 2020 has not been a great year for many reasons, mainly because of the pandemic, and depending where you are, possibly political or social unrest combined with natural disasters. It just keeps coming. These unfavorable circumstances have had a strong impact on us physically, mentally and emotionally. You might have experienced feeling various emotions in a short span of time, which is perfectly valid.

The most important thing to do is to not blame yourself or get stuck in negativity that will not help your business move forward.

Treat everything that is happening as a challenge so you and your team are ready when the economy improves or gets worse (Who knows?) If plan A does not work, move to plan B or up to plan Z if you have to.

Remember, you are not alone and what is happening to your business is not unique – this is also happening to other businesses globally.

For the meantime, plan, maximize what you have and take calculated risks to confront a volatile future.

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If you have any questions about web hosting, web development, e-commerce, digital analytics, digital marketing, social media management or business planning, you can contact us for help.

Video Games for Fun and Profit (and Stress Relief!)

Video Games for Fun and Profit (and Stress Relief!)

Playing video games is a valid way to unwind after work and may be the preferred coping method of some people, according to an article published in the Journal of Media Psychology1. Especially now, in this time of lockdowns and quarantines, gaming has gained attention as a potential tool in reducing anxiety and maintaining good mental well-being.

In that light, let us use this occasion to take a very brief look at some of the results of research into the effects of video games.

Nintendo consoles

On July 15th, 1983, the Nintendo Family Computer (Famicom) was launched in Japan. Even before that, other companies had been manufacturing and selling video game consoles. In fact, there are ‘generations’ of video game consoles, just as there are generations of computers. The Famicom is considered part of the third generation of video game consoles.

All in all, home video game consoles—and video games in general, in the form of arcade games—have been around for almost fifty years at the time of this writing. Researchers have studied the effects of video games on those who play it, as well as the effects on society at large.

Gamer

There have been many controversies surrounding video games, especially pertaining to its negative social effects such as violence, with many highly publicized violent incidents2 having been tied to video games, despite insufficient evidence to support the idea that video games are linked to violent behavior3. While negative effects should not be ignored, there is another side to this coin, and we should also consider the benefits of playing video games.

Take, for example, spatial ability. Having strong spatial ability in early childhood is correlated with future interest and success in STEM (science, technology, engineering and mathematics) fields, but such ability is not hard-wired and can improve with practice. In one study, participants playing Portal 2 showed improvements in spatial ability and other cognitive and noncognitive skills.

Even older people stand to benefit from playing video games, and we are not just talking about mental or psychological benefits, but physical health and social benefits as well.

By the way, conventional wisdom tells us that programmers tend to be gamers as well. Research bears this out; playing games, in general, is associated with an increase in confidence with computers and interest in computer science.

At the end of the day, playing video games is not harmful per se. If it helps you unwind after a stressful day at work, or if it helps you cope with the current pandemic, why not?

References:

  1. Reinecke, Leonard. Journal of Media Psychology (2009), 21, pp. 126-142. https://doi.org/10.1027/1864-1105.21.3.126. © 2009 Hogrefe Publishing. (Retrieved 22 July 2020.)
  2. https://en.wikipedia.org/wiki/Video_game_controversies#Publicized_incidents (Retrieved 22 July 2020.)
  3. https://en.wikipedia.org/wiki/Violence_and_video_games#Studies (Retrieved 22 July 2020.)
Basic Tips for Working from Home During Covid-19

Basic Tips for Working from Home During Covid-19

The idea of remote work was never new. But for some of us who are forced to work from home because of the pandemic, it can be a daunting feat.

Here are our tips for those who are currently finding it difficult to work inside the confines of their homes.

Create Spatial Boundaries

The biggest difficulty of the work from home arrangement is blurring the lines between work and home. It is best to designate and create a working space inside your home even if it is just a corner or a small space.

create spatial boundaries

At the minimum, hold yourself back from working on your bed since this is where you sleep and relax. Set aside a part of the dining table, a corner of your living room, or bedroom, as your house office. For this to be effective, ask family members or housemates to refrain from using the space and disturbing you while you are working.

Follow A Daily Routine

Since it is extremely easy to be swayed to do other things while working from home, sticking to a daily routine is the best antidote to a meandering focus. In these times when almost all of us are advised to stay at home, it is best to a have schedule for the whole day.

A good example of a workday schedule is below:

sample daily schedule

It is understandable that there will be days when you won’t be able to faithfully stick with your planned schedule. The key is to have some minimum that must be followed at all cost. Having an eight-hour sleep and eating breakfast before working are examples of non-negotiables that you can set for yourself.

follow a daily routine

For those who are workaholic, keep in mind that work matters must only be entertained within working hours. For your sanity, the rest of your day should be allotted to yourself, family, and other things.

Like the example schedule, the best daily routines are those that look out for your holistic health. As many social media posts say these days, you are not merely working from home. You are working from home, coping up with a pandemic. It is most important that you incorporate activities in your schedule that improve your physical, emotional, mental, and spiritual health.

If you have a business or just curious about how to proceed with social media management during the Covid-19 Pandemic, read our previous article: Social Media Management During the Covid-19 Pandemic.

Choose Collaboration Tools that Fits Your Working Needs

Thanks to technology, remote work is getting easier day by day. For those who are new to remote work, you can explore a lot of collaboration tools online. In consideration of the pandemic, most of the premium account offerings of these tools are free right now.

You can maximize these offerings to wisely choose the tools that can be of great fit to you and your company’s working needs. Collaboration tools are usually divided into three types: Communication, Project and Task Management, and File Sharing and Management.

Some of the popular communication tools that you can try out are Zoom, Google Hangouts, Google Meet, Microsoft Teams, and Skype. Most of these tools enable call conferencing, file sharing, screen sharing, and live chats.

choose collaboration tools that fit your needs

For project and task management, you can check out Asana, Trello, Airtable, Huddle, Wrike, Basecamp, and Monday. These will help your company in tracking progress of projects and accountability easily. Most of these have brainstorming boards and tools, calendar integration, scheduling, and reminders.

For sharing and organizing large size of files, the known ones are Google Drive, Dropbox, Nomadesk, MediaFire, Glasscubes, MS Sharepoint, and Confluence.

With these tools, working without physically meeting with each other becomes smoother and more manageable.

Standby for our next article on how to jumpstart a freelancing career.

Social Media Management During the Covid-19 Pandemic

Social Media Management During the Covid-19 Pandemic

In a matter of weeks, from individually preferred social media topics, social media contents have shifted its center to the Covid-19 pandemic conversation.

Suddenly, maintaining the day-to-day order of everything while battling a pandemic has permeated every aspect of life. The same with how businesses need to communicate, below are some points to consider in connecting with customers and stakeholders in this new normal.

Every Crisis Presents an Opportunity

The Covid-19 pandemic, also known as coronavirus, is a huge opportunity for businesses to show their humanity. Now is a ripe moment to let people know your core values.

While this is tricky to navigate, it is essential to be honest with what you are communicating to the public. This is never a time for marketing your business or for capitalizing on what is happening. No matter how you conceal your phony concerns, it will be exposed. If that happens, you will never be forgotten as the company who malevolently use the pandemic to earn more money. 

One of the best things to share are your company’s efforts on how you guarantee the safety and income of your employees. Before sharing your efforts in donating resources in combating the virus, it is best to ensure that your own backyard is well taken care of first.

It is also better to share more details about your business than you usually do. It is best to share every change in operations to your customers. They need to know everything about your business that will directly or indirectly affect them like operating hours and inventory status.

This way, you give your customers enough heads up to adapt to the changes that they might experience because of the changes that your company have to make.

Verifying Information is our Utmost Responsibility

In a pandemic, where situations can easily escalate in just a matter of hours or days, sharing verified information is a responsibility. It is always harder to chase correcting a misleading information than verifying it first before sharing.

Before sharing any information or news, search for three or more official sources of the same information. Reliable sources are established and credible media outlets and international organizations.  Examples are the United Nations and World Health Organization.

You Can Help but Let it Flow

Now is the time to really pause and review your communications plan for the second quarter of the year. It is highly possible that you must adjust the social media campaigns that you have lined up for the succeeding months. 

With lives and health at stake every day, everyone can help in winning against the Covid-19 pandemic. But not all businesses belong at the center of the conversation. Know your brand more. Do not force your brand to participate in the conversation.

For example, we at Kairos may not contribute anything essential to the discussion of health-related issues and how to really fight this virus in the medical point of view. But as a web development company, we can help businesses and people in maximizing the internet and technology to cope with the new normal.

In the next weeks, we will help people and businesses in navigating the world of remote work. We are used to technologies essential in this working set-up. Also, we have been working remotely since the beginning of our company.

This is where we can be of great help. And we are glad to share every web and tech-related information and practice that can make the lives of people easier in these trying times.

Please stay tuned for our upcoming articles about remote work and e-Commerce.