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Basic Tips for Working from Home During Covid-19

Basic Tips for Working from Home During Covid-19

The idea of remote work was never new. But for some of us who are forced to work from home because of the pandemic, it can be a daunting feat.

Here are our tips for those who are currently finding it difficult to work inside the confines of their homes.

Create Spatial Boundaries

The biggest difficulty of the work from home arrangement is blurring the lines between work and home. It is best to designate and create a working space inside your home even if it is just a corner or a small space.

create spatial boundaries

At the minimum, hold yourself back from working on your bed since this is where you sleep and relax. Set aside a part of the dining table, a corner of your living room, or bedroom, as your house office. For this to be effective, ask family members or housemates to refrain from using the space and disturbing you while you are working.

Follow A Daily Routine

Since it is extremely easy to be swayed to do other things while working from home, sticking to a daily routine is the best antidote to a meandering focus. In these times when almost all of us are advised to stay at home, it is best to a have schedule for the whole day.

A good example of a workday schedule is below:

sample daily schedule

It is understandable that there will be days when you won’t be able to faithfully stick with your planned schedule. The key is to have some minimum that must be followed at all cost. Having an eight-hour sleep and eating breakfast before working are examples of non-negotiables that you can set for yourself.

follow a daily routine

For those who are workaholic, keep in mind that work matters must only be entertained within working hours. For your sanity, the rest of your day should be allotted to yourself, family, and other things.

Like the example schedule, the best daily routines are those that look out for your holistic health. As many social media posts say these days, you are not merely working from home. You are working from home, coping up with a pandemic. It is most important that you incorporate activities in your schedule that improve your physical, emotional, mental, and spiritual health.

If you have a business or just curious about how to proceed with social media management during the Covid-19 Pandemic, read our previous article: Social Media Management During the Covid-19 Pandemic.

Choose Collaboration Tools that Fits Your Working Needs

Thanks to technology, remote work is getting easier day by day. For those who are new to remote work, you can explore a lot of collaboration tools online. In consideration of the pandemic, most of the premium account offerings of these tools are free right now.

You can maximize these offerings to wisely choose the tools that can be of great fit to you and your company’s working needs. Collaboration tools are usually divided into three types: Communication, Project and Task Management, and File Sharing and Management.

Some of the popular communication tools that you can try out are Zoom, Google Hangouts, Google Meet, Microsoft Teams, and Skype. Most of these tools enable call conferencing, file sharing, screen sharing, and live chats.

choose collaboration tools that fit your needs

For project and task management, you can check out Asana, Trello, Airtable, Huddle, Wrike, Basecamp, and Monday. These will help your company in tracking progress of projects and accountability easily. Most of these have brainstorming boards and tools, calendar integration, scheduling, and reminders.

For sharing and organizing large size of files, the known ones are Google Drive, Dropbox, Nomadesk, MediaFire, Glasscubes, MS Sharepoint, and Confluence.

With these tools, working without physically meeting with each other becomes smoother and more manageable.

Standby for our next article on how to jumpstart a freelancing career.

Social Media Management During the Covid-19 Pandemic

Social Media Management During the Covid-19 Pandemic

In a matter of weeks, from individually preferred social media topics, social media contents have shifted its center to the Covid-19 pandemic conversation.

Suddenly, maintaining the day-to-day order of everything while battling a pandemic has permeated every aspect of life. The same with how businesses need to communicate, below are some points to consider in connecting with customers and stakeholders in this new normal.

Every Crisis Presents an Opportunity

The Covid-19 pandemic, also known as coronavirus, is a huge opportunity for businesses to show their humanity. Now is a ripe moment to let people know your core values.

While this is tricky to navigate, it is essential to be honest with what you are communicating to the public. This is never a time for marketing your business or for capitalizing on what is happening. No matter how you conceal your phony concerns, it will be exposed. If that happens, you will never be forgotten as the company who malevolently use the pandemic to earn more money. 

One of the best things to share are your company’s efforts on how you guarantee the safety and income of your employees. Before sharing your efforts in donating resources in combating the virus, it is best to ensure that your own backyard is well taken care of first.

It is also better to share more details about your business than you usually do. It is best to share every change in operations to your customers. They need to know everything about your business that will directly or indirectly affect them like operating hours and inventory status.

This way, you give your customers enough heads up to adapt to the changes that they might experience because of the changes that your company have to make.

Verifying Information is our Utmost Responsibility

In a pandemic, where situations can easily escalate in just a matter of hours or days, sharing verified information is a responsibility. It is always harder to chase correcting a misleading information than verifying it first before sharing.

Before sharing any information or news, search for three or more official sources of the same information. Reliable sources are established and credible media outlets and international organizations.  Examples are the United Nations and World Health Organization.

You Can Help but Let it Flow

Now is the time to really pause and review your communications plan for the second quarter of the year. It is highly possible that you must adjust the social media campaigns that you have lined up for the succeeding months. 

With lives and health at stake every day, everyone can help in winning against the Covid-19 pandemic. But not all businesses belong at the center of the conversation. Know your brand more. Do not force your brand to participate in the conversation.

For example, we at Kairos may not contribute anything essential to the discussion of health-related issues and how to really fight this virus in the medical point of view. But as a web development company, we can help businesses and people in maximizing the internet and technology to cope with the new normal.

In the next weeks, we will help people and businesses in navigating the world of remote work. We are used to technologies essential in this working set-up. Also, we have been working remotely since the beginning of our company.

This is where we can be of great help. And we are glad to share every web and tech-related information and practice that can make the lives of people easier in these trying times.

Please stay tuned for our upcoming articles about remote work and e-Commerce.

Staying on top of SEO trends in 2020

Staying on top of SEO trends in 2020

2020 comes with a decade’s worth of promising innovations in online marketing. With so many things coming and going, is your business still at the top of its game?

As managers, we should keep up with the ever-changing landscape of digital marketing to boost our online traffic and pull ahead of our competitors. Search Engine Optimization (SEO) may not necessarily be new, but its up-and-coming advancements can improve the way we reach our targeted clients online.

Kairos I.T. Services has rounded up the emerging SEO trends in 2020 to get you started. From basics that are worth looking back on, to more advanced tips, we’ve got you covered. Here’s your cheat sheet to all things SEO.

Back to basics

First off, don’t forget to cover your bases with foundational SEO. These include essentials like title tags, header tags, meta descriptions, alt and other SEO 101 things. Make sure they are written clearly and effectively to maximize reach. Use readable URLs that are user- and search-friendly.

Quality content

 

SEO trends in 2020 article image 02

 

Now that you have drawn traffic to your page, your next question might be how to get more engagement. By creating and optimizing quality content.

Google came up with an easy-to-remember acronym that essentially sums up what your content should have–Expertise, Authority, Trustworthiness or simply put, EAT. The EAT guidelines give us an idea of what Google is looking for in content.

Writers should be able to discern what information is relevant to its site heading. Content that doesn’t add value to the heading should be generally avoided. It should also be relevant to target keywords. Remember that you are writing for your readers and not for the search engines. If your target readers find your content to be relevant, they are more likely to recommend it to others. To find relevant keywords, you can use keyword research tools such as the Google Keyword Planner and SpyFu.

Do not be afraid to cut down on your content. This is one sure-fire way to ensure quality.

So consider testing and meta no-indexing low-quality, thin pages on a website. This is especially effective for larger websites with more content.

Investing in visuals

We can always find new and exciting ways of marketing the products and services we offer. And in the online platform, the sky’s our limit, so let’s have fun with our content.

Maybe you could invest in graphics and videos that will catch and sustain your reader’s attention. Visuals are very flexible. The most effective are catered specifically to their target demographic.

This is very valuable in SEOs because nowadays, Google puts more authority behind visuals. Be sure, however, to organize your visuals in a structured way so that Google can provide those sections in respective image and video search results.

Knowing your audience, knowing your industry

 

SEO trends in 2020 article image 03

 

The best way to facilitate effective communication is by knowing who you are speaking to and understanding their needs.

Knowing your audience will help you improve your marketing strategies. Make use of tools to optimize your customer insights. Find out what they are interested in and produce related content. Find out what platforms they use, so you can widen your reach there.

Just as important is learning about your industry. Do your research. Find out about your competitors and their online strategies. Are you up to speed with all the upcoming innovations in your industry?

Up to the challenge?

 

SEO trends in 2020 article image 04

 

SEO is going to change drastically in 2020 and the years to come. The things we discussed will help you give your company an edge over its competitors in this aspect.

Are you ready to take your business to the next level? Kairos IT services is here to take the next big step with you. Below are some other SEO strategies we can provide to help your business reach its full potential.

  • Voice search
  • Mobile-first platform
  • Blockchain technology
  • Machine learning
  • On-page optimization
  • SERP features optimization
  • Featured Snippets optimization
  • Combat Decreasing CTRs
  • Backlinks
  • Searcher intent
  • Schema markup
  • Entity and topical integration

Our Web Development Clients and Accredited Partners

United Laboratories, Inc.

BioBalance Wellness Institute

MetaMetrics Laboratory

Mel Orlina Couture

Cambridge Child Development Centre

MC Home Depot

JB Music

JB Sports

Carenett Philippines, Inc.

Vitamin Factory

Mobile apps take global market by storm

Mobile apps take global market by storm

The mobile market was at the top of its game in 2019 and it won’t be slowing down any time soon.

Nowadays, with just a quick tap on their phone, anyone can access the web anywhere and anytime. The world is quite literally at your fingertips and the possibilities are boundless–from online retail, gaming, social networking, mobile ordering and so much more.

We’re making a fearless forecast. Going mobile-first is the best decision that you will make for your business and here’s why.

Global markets

First up, we take a deep dive into the global markets today. Comscore looked into the behavior of mobile users across key markets in North America, Europe, latin America and Asia. We’re here to break down the numbers for you.

Figures show that users are spending more time online using mobile devices. With a closer look, Comscore discovered that among users, more people are using mobile apps than mobile web browsing. More and more people are switching to mobile-only apps for the convenience of instant messaging (IM) on social media, news, dating, traffic navigation, food and dining, and shopping. With so much surfing happening on mobile, companies have to keep up with mobile-friendly apps and websites for their clients.

But what caused this spike in mobile activity?

Mobile gaming

 

mobile games

 

Mobile gaming is gaining a lot of traction and companies are reaping the rewards. As most players don’t mind watching ads, gaming apps can be the perfect platform to market products and services to a wide demographic.

Although games appeals more to younger audiences aged 18 to 24 years old, older audiences above the age of 35, generally spend more time on gaming apps. Based on the figures, surprisingly, more women are playing games and spending more time doing it.

Meanwhile in the US alone, mobile games reach a whopping 80% of its total app audience. Comscore reports, however, that differently aged people are drawn to different types of games. Younger players are more into augmented reality games like Pokemon Go and Harry Potter Unite, while older users choose to play easy-going games like Words with Friends and Candy Crush. Zooming in on female usage, Comscore revealed that women aged 55 and above, spend more time playing easy to play mobile games like Wordscape and Solitaire.
Businesses should note which types of games appeal to their target demographic so they can attract more customers.

Retail and digital commerce

 

mobile shopping

 

Even online shopping has become more accessible with mobile apps. Virtually everything is now available for online purchase, ranging from clothes and cosmetics to gadgets, cars and other big boy toys. More and more businesses are going mobile. The buffet of online retailers is drawing in even more consumers.

Although Comscore reports that mobile retail is generally accepted across all consumer types, notably, there are still more female users than male. In the US, as much as 1-in-5 discretional dollars of consumers are spent on commerce accounts. According to Comscore’s numbers, online shoppers prefer using apps. However, a quarter of the time, shoppers also use computers because a larger screen helps them examine products closer.

Mobile shoppers have already seen leaps and bounds in direct-to-consumer e-commerce brands, but companies still have a long way to go.

Mobile ordering

 

food delivery

 

Food apps are also big players in the mobile apps industry. In the US, mobile food apps reach almost half of the total apps audience. Whether it’s a quick fastfood fix or a decadent gourmet craving at the luxury of your customer’s own homes, mobile ordering has a bright future ahead in food and grocery delivery.

All these innovations are ground-breaking for businesses. Companies that continuously adapt to advancing technology are more capable of capturing ever-changing revenue channels. That’s why we encourage businesses to make the most of the mobile strategy. Not only will this widen your reach, it will also strengthen your repertoire with current and future clients from across all demographics. But, take note, going mobile will be a moot point if your clients can’t navigate, so make sure that the interface of your apps and websites are user-friendly.

Are you ready to take your company to the next level? We’re here to take the next big step with you. Kairos IT Services can help you establish a mobile-friendly online presence. We can also develop other digital marketing strategies to help your business reach its full potential.

The 2019 Global State of Mobile report leverages data from Comscore proprietary digital audience measurement solutions. The report is based primarily on measurement from Comscore Mobile Metrix®, which captures total mobile audience behavior on browsers and apps across smartphones and tablets. This report also includes survey-based mobile data from Comscore MobiLens® and measurement from Comscore MMX® Multi-Platform.

Our Web Development Clients and Accredited Partners

United Laboratories, Inc.

BioBalance Wellness Institute

MetaMetrics Laboratory

Mel Orlina Couture

Cambridge Child Development Centre

MC Home Depot

JB Music

JB Sports

Carenett Philippines, Inc.

Vitamin Factory

Applying for YouTube Partner Program: How to monetize your YouTube channel

Applying for YouTube Partner Program: How to monetize your YouTube channel

The upload is complete and you are officially a video blogger. Now what? If you’re looking to convert the views on your quality content into coins, understanding the business side of YouTube’s Partner Program is the key.

The Partner Program is currently available in 102 countries, including the Philippines. Approved channels can start earning via advertisements added to the page and the video itself. Only content creators who are 18 years old and above qualify for the Partner Program.

Channels with monetization turned on are reviewed for the Partner Program by humans, not AI or robots, who use a straightforward criteria for eligibility.

Basic requirements

Once you’ve signed up for a free account on YouTube, you’ll be able to access the YouTube Creator Studio of your channel.

On the sidebar to the left, under the Channel tab, you can hover over Other Features and click Monetization. You will be immediately taken to the Monetization page and the minimum requirements for it are listed conveniently:

  1. Agree to the terms and conditions of the YouTube Partner Program
  2. Sign up for a free Google AdSense account, an advertising service used byGoogle’s properties
  3. Select the type of advertisements, such as the skippable or non-skippable ads that play at the start of your video or an overlay banner at the bottom of your video
  4. Your channel will automatically be reviewed  for eligibility to the Partner Program once you reach 1,000 subscribers and 4,000 valid watch hours in 12 months.

Your account will be queued for review once it meets the minimum subscribers and watch hours requirement.

Payments for approved channels are done through the AdSense account, transferred between the 10th and 14th of every month. For users whose payment address is in the Philippines, only wire transfers to an existing bank account and Western Union Quick Cash are available as payment options. Note that Western Union Quick Cash payments can only be used for earnings of more than $5,000.

Note that YouTube has the right to hold payment or demonetize your channel if you violate their terms or if you are inactive for six months.

Meeting the standards

YouTube and AdSense official community guidelines were created with the goal of encouraging original content that enriches the audience. This simply means that they frown upon taking existing material from someone else and passing it as your own.

Here are two helpful rules to remember:

  1. Shoot most of your own content with your own equipment, as opposed to editing together videos that already exists online.
  2. You cannot use music or art that is owned by another artist or company. Fortunately, YouTube has a library of free music and sound effects that you can use for your videos.

What is in the video is entirely up to you. There are no rules against creating a channel dedicated to educating people on the proper names of hats and how to wear them appropriately. However, you cannot upload tutorials on how to steal a hat or how to make an exploding hat (even as a prank).

You cannot make a channel that incites hate against heathens who don’t wear hats. “Quality content” also means creating videos that does not harm or inspire harm on others. Your channel should not feature sexual content, hate, violence, and profanity.

YouTube will also flag content that makes false claims i.e. videos that pitch hats as a cure for cancer.

Beyond advertising

In addition to offering the advertising space on your channel to YouTube, you can also earn money through memberships, merchandise, and super chat.

YouTube’s Creator Academy offers more insight on these topics and a more detailed guide to their community rules.

Help in building a digital presence and strengthening your digital brand is also just a click away at Kairos I.T. Services.

Our Web Development Clients and Accredited Partners

United Laboratories, Inc.

BioBalance Wellness Institute

MetaMetrics Laboratory

Mel Orlina Couture

Cambridge Child Development Centre

MC Home Depot

JB Music

JB Sports

Carenett Philippines, Inc.

Vitamin Factory

Essential Digital Marketing Trends in 2019

Essential Digital Marketing Trends in 2019

In 2018, we saw the triumph of digital marketing strategies that defined market niche through producing relatable content and targeted audience through engaging video stories.

The rule of the game last year was to create more personal relations with customers. The aim was to foster an engaged community not just of consumers, but of brand supporters as well.

There are three major digital marketing aspects that are essential if companies want to maintain an impressive brand image this 2019. First is using data science and artificial intelligence (AI). Second is achieving a greater degree of personalization and intimacy for and with customers. And third is making the most out of different media to create more convenience in consumer experience.

Take Advantage of AI and Data Science

Remember that in any plan and strategy, what gets to be measured can be managed.

Artificial intelligence can do wonders for your company, from helping you create a solid digital marketing campaign to targeting more specific audiences. One benefit of AI is the ability to extract patterns which can then be converted into actionable insights; such patterns may include product consumption in different market segments, peak hours of user activity on your website or social media accounts, or even which kinds of content get the most engagement from your audience.

Extracted patterns can also be helpful in suggesting content that users might like. Netflix and Spotify use data science and AI to recommend content to a user based on what that user previously watched or listened to. By analyzing data about the kind of shows and music subscribers consume, AI can compile a list of very relevant suggestions.

AI can also help you improve online customer service. Chatbots are software that mimic conversations, providing automatic and real-time responses to frequently asked questions about your business.

To maximize your website and social media accounts, it is best to set up and review their analytics reporting monthly. Remember that in any plan and strategy, what gets to be measured can be managed.

Personalize More and Create Intimacy Between Your Brand and Your Audience

They now prefer the authenticity of sharing experiences over the popularity of endorsers.

As choices for brands and products become continuously and immensely varied, the need to be outstanding, specific, and relatable are now essential for any advertising effort.

Influencer marketing has now become a reliable advertising component that can deliver quantitative results. Consumers are becoming more intelligent.

They now prefer the authenticity of sharing experiences over the popularity of endorsers. Audiences respond better if an influencer’s stories of brand experiences are sincere.

Also, if mass email blasts are a thing before, messaging through social media apps for businesses is now an emerging trend. The number of Facebook Messenger, WhatsApp and WeChat’s combined users surpasses Facebook and YouTube’s combined users. This means that companies can now start to explore in using these more personal platforms for advertisements.

Video stories are still on the rise, and creating them now demands more creativity and novelty of content. You can find opportunities to create more video stories that cater to micro moments. As defined by Google, a micro moment is “an intent rich moment when a person turns to a device to act on a need – to know, go, do, or buy.” The challenge for companies is how to immediately and appropriately respond to these micro moments.

When looking for the right brand ambassadors for your business, ensure that they have an understanding of your business goals and of how they can generate traffic and engagements for you.

Make the Most Out of Different Media to Enrich Consumer Experience

With the proliferation of image searches and voice assistants, digital marketing is on to a new level.

For several years now, it has been possible to search the web by uploading an image, so users can find related images or web pages that contain information about something in the image; for example, a person, an object, a brand name.

Figures show that more and more people are now using digital assistants like Siri, Alexa, Cortana, and Google to find things on the web, including products and services.

These advances make the web experience more convenient and efficient. Companies who are thinking of new strategies on improving their brand image online should make the most out of these different media in their digital marketing strategies.

It is important to ensure that content searches on your online platforms are easy to navigate. Don’t forget to tweak your online platform settings for this. Remember also to always check all the rules and requirements before uploading images and videos to your online platform accounts.

Do you need help in executing your digital marketing plans and web development projects for 2019? We are here to support you grow your business.

Our Web Development Clients and Accredited Partners

United Laboratories, Inc.

BioBalance Wellness Institute

MetaMetrics Laboratory

Mel Orlina Couture

Cambridge Child Development Centre

MC Home Depot

JB Music

JB Sports

Carenett Philippines, Inc.

Vitamin Factory