Over the years, numerous content management systems have emerged, but WordPress has consistently stood out as the favored option for small businesses operating with limited resources, aiming to establish a robust online presence and achieve success.

As WordPress recently celebrated its 20th anniversary, this article will shed light on the factors that continue to make it a popular choice among small business owners in 2023.


WordPress provides a cost-effective and scalable solution.

WordPress dominates the SME market due to its affordability. The core software is free and open-source, allowing users to download, install, and customize without licensing fees. With both free and premium themes and plugins available, it offers a cost-effective and scalable solution for micro-enterprises to build professional websites without financial strain.


The interface of WordPress is intuitive and user-friendly.

WordPress’s user-friendly interface enables even those with limited technical skills to easily manage their websites. Small business owners can efficiently navigate the admin dashboard, saving time and resources while focusing on other essential aspects of their operations. WordPress by default is responsive and has mobile-friendly design


WordPress is a highly customizable platform.

Small businesses can select from a diverse range of free or paid themes and plugins to align their website with their distinctive brand identity. Furthermore, plugins offer additional functionality, enabling seamless integration of essential features such as e-commerce, contact forms, SEO optimization, and more. This wide spectrum of customization possibilities empowers SMEs to effortlessly create a website tailored to their specific needs.Creating an SEO-friendly website on WordPress is easy.


WordPress has clean code that facilitates easy crawling and indexing by search engines.

Moreover, a variety of SEO plugins are readily accessible, enabling small businesses to enhance their website’s visibility in search engine results. By harnessing WordPress’s SEO capabilities, businesses can expand their online presence, attracting a larger audience of potential customers.


WordPress consistently delivers updates and security features.

WordPress provides essential security features like user authentication, access controls, and automatic backups to protect websites from threats. Regular updates to the core software, themes, and plugins improve stability, performance, and security. Small businesses benefit from these measures, ensuring smooth and secure website operation. It is advisable to seek assistance from a WordPress expert when applying these updates to ensure a seamless process.


WordPress has a global community of users, developers, and designers.

WordPress’s expansive support community is a major contributing factor to its popularity. Small businesses can readily tap into this vast pool of knowledge through online forums, tutorials, and blogs. This extensive support network ensures that even individuals with limited technical expertise can find solutions to their inquiries and effectively troubleshoot any encountered issues.


WordPress makes it easy to launch an online store.

Online shopping has become increasingly popular in recent years and many small businesses are looking to sell their products online. These e-commerce solutions provide a range of features, including product management, payment gateways, shipping options, and inventory tracking. WordPress offers a seamless way to integrate e-commerce platforms, such as WooCommerce, making it easy for smaller companies to set up and manage their online stores.


Reach a global audience through WordPress’s multilingual support.

If you are a small business that is looking to expand globally, WordPress is a good option for you. The platform’s multilingual support can help you reach a broader audience and potentially increase your customer base. WordPress offers extensive multilingual support, with numerous plugins that can help businesses translate and manage content in multiple languages.


Overall, WordPress is a powerful and versatile platform that can help small businesses build successful websites. SMEs can achieve their unique website needs with professionalism, functionality, and visual appeal through WordPress. This platform continually adapts to current web development trends, ensuring a long-lasting and rewarding investment for SMEs. WordPress offers a cost-effective and scalable solution with an intuitive user-friendly interface. It allows for high customization and easy creation of SEO-friendly websites. Regular updates and security features are provided. With a global community, WordPress facilitates support and collaboration. Launching an online store is simplified, and multilingual support enables reaching a global audience.

Are you excited about using WordPress? Let us help you turn your ideas into a reality. Whether it’s a personal blog, corporate website, or e-commerce platform, we’ve got you covered. With extensive experience in managing and creating plugins for WordPress and WooCommerce, you can be sure that your website will be up and running 24/7. Call us at +63 929 7812-1647 or inquire online to get started.